PUSH Fitness & Rehabiliation
Welcome !! PUSH-as-Rx ®™ is leading the field with laser focus supporting our youth sport programs. The PUSH-as-Rx ®™ System is a sport specific athletic program designed by a strength-agility coach and physiology doctor with a combined 40 years of experience working with extreme athletes. At its core, the program is the multidisciplinary study of reactive agility, body mechanics and extreme motion dynamics. Through continuous and detailed assessments of the athletes in motion and while under direct supervised stress loads, a clear quantitative picture of body dynamics emerges. Exposure to the biomechanical vulnerabilities are presented to our team. Immediately, we adjust our methods for our athletes in order to optimize performance. This highly adaptive system with continual dynamic adjustments has helped many of our athletes come back faster, stronger, and ready post injury while safely minimizing recovery times. Results demonstrate clear improved agility, speed, decreased reaction time with greatly improved postural-torque mechanics. PUSH-as-Rx ®™ offers specialized extreme performance enhancements to our athletes no matter the age.

Gluten-free dominates the free-from category, especially the baking mix subcategory. Gluten-free product sales in 2015 grew nearly 10 percent to $25 billion, according to SPINS data.

Gluten-free is growing, notes Michelle Lorge, VP of marketing for Chicago-based Simple Mills. Just in general, I would say that we are seeing the whole allergen-free world growing. What we found was that the allergen-free world is growing not just for people with allergies. Folks are realizing some of this element of bioindividuality and the fact that theyve got sensitivities. Those sensitivities can be very different depending on the person because were all unique human beings; while theyre not necessarily truly diagnosed with an issue, they know that they dont feel their best, either physically or mentally, with certain food items.


The free-from category has expanded well beyond gluten-free. Customers are looking for clean labels completely across the board, says Joe Hanni, president of PS Seasoning & Spices, Iron Ridge, Wis.

Lorge agrees that consumers want simple, hence, the name of her company Simple Mills. They want ingredient lists with words they can pronounce and can be found in their own pantries, she notes.

Theres this whole group that is just looking for a cleaner product, agrees Kasey Moss, senior brand director for Enjoy Life Foods, Chicago. They dont want all the fillers and the gums and all of the other ingredients that you find in a lot of mixes on those markets. Instead, they turn to the free-from category to find the clean ingredient list.

For example, Simple Mills Banana Muffin & Bread Mixs ingredient list only contains seven ingredients: almond flour, banana, organic coconut sugar, arrowroot, organic coconut flour, baking soda and sea salt.

In terms of clean label, consumers are looking further than just the flour used. Its beyond just gluten-free; they want non-GMO. They want all of that without giving up any type of function or flavorability, Hanni says, crediting the companys R&D department with formulating gluten-free flours that form the basis of the baking mixes and gives them all the function and flavor of traditional flour.


Consumers also are looking for more flavor than is just imparted from the flour. Were seeing customers looking for more interesting flavors in the baking mixes, not just baking flours, Hanni says.

PS Seasoning & Spices has introduced a gourmet line of pancake mixes that includes flavors like Cookies & Cream, Fudge Brownie and Salted Caramel. Theyre looking for great, unique fusion flavors. Theyre looking for free-from labeling and again, all of this without losing any type of functionality and/or without compromising any of the flavor as well, Hanni notes. Retailers need to be aware that consumers are looking to recreate that gourmet experience in their kitchen, he says, and they want products that will make it easy to do so.

Consumers want to be outside the norm, he says. One of the biggest pushes were seeing that retailers really need to pay attention to is that [consumers] dont want a standard pancake. They want to try and make some these different baking items a fun, flavorful experience.

Enjoy Life has taken a different approach to meet consumers growing demand for unique flavors. The company deliberately keeps its mixes flavor profile neutral and uses digital marketing to show customers how they can customize the end product to any flavor profile they want. For example, the companys website offers a simple recipe to make a Cherry Coffee Cake Bread that uses Enjoy Life Foods Pizza Crust Baking Mix and consumers simply have to add sugar, vanilla, cherry preserves, flour and oil to create a completely unique and flavorful product.


Simple Mills also is looking for its ingredients to maximize nutrient density. A lot of allergen-free products, especially in the baking world, are made with white rice or potato starch base devoid of all nutrients, Lorge says. The company uses almond flour because it imparts all of the nutritional benefits of almonds, which have more nutrients than other tree nuts and are a good source of fiber, high in protein and naturally cholesterol free.

Enjoy Life Foods shies away from the nut flours that many manufacturers may turn to formulate gluten-free or other free-free products because nuts are one of the top eight allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soybeans) and has instead found teff flour to be an on-trend ingredient that works well in its baking mixes. Probiotics is another on-trend ingredient the company has incorporated to make the mixes as attractive as possible to all consumers.

We took trends that you hear about maybe outside of baking mixes and put them into our mixes to create an all-encompassing product for multiple consumers, not just those with food allergies, notes Moss.


Simple Mills products are naturally gluten-free, which helps with the clean label aspect that consumers are looking for, due to the ingredients it chooses to use, but its products are also grain-free, soy-free, dairy-free and corn-free. We know that a lot of our consumers have issues with these elements, Lorge says. Not everybody has issues with all of them, but we just generally try to avoid them because we are seeing increases across the board with these ingredients.

She notes that grain-free in general is a growing trend, some of which could be due to the increasing interest in the Paleo diet. For example, Simple Mills avoids using rice flour because rice is technically a grain and people can have sensitivity to rice. Sales of grain-free foods grew 242 percent in the past year to account for $44 million in sales, she says, adding While it still pales in comparison to gluten-free, it is definitely a growing trend we are seeing.

Whats next in the free-from baking mix category? Hanni notes that plant-based diets continue to be on the rise, which will continue to push dairy out of diets as well as more consumers looking to avoid soy. Also, sales of free-from products will continue to grow as the price of the items continues to go down as manufacturers figure out how to make them more cost-efficiently.

Moss also thinks dairy may be the next big food item that consumers will look to eliminate as well as more consumers who do not suffer from food allergies seeking out the free-from products as a way to find the clean labels they want in order to eat more healthfully.

In general, consumers are becoming a lot more aware, Moss notes. Its an opportunity for retailers to really offer an alternative to consumers that are wanting to explore a newer, cleaner product.



Bobs Red Mill has introduced a Gluten-free Egg Replacer that in addition to containing no gluten, is free from animal products, soy, corn, grains and beans. It is a perfect substitute for whole eggs in cakes, muffins, quick breads, brownies and pancakes. The egg replacer contains only four ingredients: potato starch, tapioca flour, baking soda and psyllium husk fiber. As with all of Bobs Red Mills gluten-free products, the Gluten-free Egg Replacer adheres to strict gluten-free safety standards, including being produced in a 100 percent dedicated gluten-free facility and ELISA-tested to verify gluten-free integrity. The 12-ounce packages are available to retailers in 8-count cases. SRP: $4.49
Bobs Red Mill, Milwaukie, Ore., 800-553-2258,www.bobsredmill.com


Birch Benders Sweet Potato Pancake & Waffle Mix features the exclusive seasonal flavor of sweet potatoes. Real sweet potatoes are blended with vanilla, brown sugar and buttermilk to bring flavor to a traditional holiday favorite while only requiring consumers to add water. The mix is made with all natural, non-GMO ingredients, contains no trans fat and is cholesterol-free. SRP: 4.99
Birch Bender, Denver, 303-658-9271 ext. 104, www.birchbenders.com


Among Friends Baking Mixes introduces Francies Make It Your Own Cinnamon Sugar Muffin Mix made with Vietnamese cinnamon spice a perfect snack or breakfast to go. The new muffin mix is gluten-free and made with high-quality whole grain flours that offer superior flavor, texture and nutrition. All of the brands mixes are free of high glycemic fillers and gums like tapioca starch and xanthan gum. Other products available include Coras Honey Cornbread, Papa Toms Perfect Pancake and Alecs Awesomely Fudgy Brownie mix.
Among Friends LLC, Ann Arbor, Mich., 202-276-1909, www.amongfriendsbakingmixes.com

Dr. Alex Jimenez D.C.,C.C.S.T’s insight:

Gluten-free dominates especially the baking mix subcategory. People want ingredient lists that can be found in their pantries.For Answers to any questions you may have please call Dr. Jimenez at915-850-0900

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